Launch your business with confidence.

Logo Design, Brand Identity & Brand Strategy

All in one in Essential Branding

Essential Brand Identity + Essential Brand Strategy

Essential Branding

Launch your brand with confidence.

Our Essential Brand Strategy and Essential Brand Identity services provide the essential tools to define your brand, captivate your audience, and create a lasting impression. It's perfect for those who need a professional look but aren't ready for full branding.

TIMELINE
1-2 Weeks

WHAT YOU WILL GET

    • 1:1 Consultation to discuss your brand strategy

    • Definition of your brand's core identity

    • Core values and tone establishment

    • Moodboard

    • Colour Palette

    • Colour Hierarchy

    • Typography Research

    • Logo Direction

    • Primary logo design (with 2 revisions)

    • Color palette selection

    • Typography pairing

    • Style guide (1 page)

    • Deliverable File Types (.ai, .eps, .jpg, .png, .svg)

    • Social Media Launch Graphics

The Essential Branding Package is designed for new startups and small businesses looking to establish a professional brand identity. It's ideal for:

  • Companies just starting out who need to make a strong first impression

  • Businesses ready to upgrade from DIY branding to professional design

  • Entrepreneurs wanting to attract their ideal customers

  • Small firms aiming to stand out in their market

This package provides the fundamental branding elements needed to create a cohesive and professional image, without the higher costs of more comprehensive branding services. It's a practical solution for businesses that recognize the importance of good branding but may have limited budgets.

Logo design and brand identity presentation

Why choose us?

Expertise and Experience

We specialize in brand identity, logo design, brand strategy, creative direction, and web design & development. This comprehensive skill set allows us to create cohesive and impactful brand experiences.

Tailored Approach

We don't believe in one-size-fits-all solutions. Our services are customized to meet the unique needs and goals of each client, ensuring that their brand stands out in their specific market.

Holistic Brand Development

Beyond just visual design, we focus on developing comprehensive brand strategies that align with our clients' business objectives and target audience.

Authenticity

We bring a genuine, transparent approach to our work, fostering trust and open communication with our clients throughout the branding process.

Value for Money

We offer professional-quality branding at price points accessible to startups and small businesses. Our services provide a strong return on investment by helping clients establish a credible market presence.

FAQs

  • Great question! Our Essential Branding Package is the secret sauce for startups and small businesses looking to level up their brand game. Here's what you get:

    • One-on-one consultation: We'll sit down (virtually or in person) and have a discussion about your business dreams and brand aspirations. No need to bring snacks - we'll bring the branding expertise.

    • Brand strategy development: We'll work together to create a strategic plan for your brand's growth and market positioning.

    • Core identity definition: We define the essential elements that make your brand unique. Think of it as brand therapy, but without the couch.

    • Values and tone establishment: We'll figure out if your brand is more "suit and tie" or "jeans and sneakers" and how it should talk to your audience.

    • Custom logo design: We'll create a logo that'll look awesome everywhere, from business cards to billboards (dream big, right?).

    • Color palette selection: We'll pick colors that pop and tell your brand's story.

    • Typography selection: We'll choose fonts that speak your language, even when you're not saying a word.

    • Basic brand guidelines: We'll wrap it all up in a neat little package so you can keep your brand looking sharp and consistent.

    This package is perfect for businesses ready to graduate from DIY branding but not quite ready for a Fortune 500 budget.It provides all the essential elements needed to create a cohesive brand image, enabling you to present your business consistently and effectively across various platforms. The Essential Branding Package offers a balance of strategic planning and visual design, giving you a solid foundation for your brand's growth and success.

  • On average, the process takes 1-2 weeks from start to finish. This timeline can vary based on the complexity of your project and how quickly you provide feedback.

  • Absolutely! We've designed this package specifically for startups and small businesses who need professional branding but aren't ready for a full-scale branding investment. It's our most affordable option that still delivers high-quality results.

  • Yes, once the project is completed and paid for, you'll have full ownership rights to all the materials we create for you.

  • We take a focused, iterative approach to logo design. Instead of presenting multiple concepts at once, we work on one concept at a time. This allows us to dive deep into each idea, refining and perfecting it based on your feedback. We'll continue this process until we've created a logo that perfectly captures your brand's essence. This method ensures that each concept receives our full attention and creativity, and that you're involved in every step of the design evolution.

  • While this rarely happens (we're pretty good at what we do!), we understand that tastes can vary. If you're not happy with the initial concepts, we'll have a discussion to better understand your vision and create a new round of designs.

  • While the Essential Package doesn't include website design, our Brand Kickstarter Package includes an essential website as well.

    We'd be happy to discuss adding this to your package or tackling it as a separate project.

  • Great question! The first step is to schedule a free consultation call. We'll discuss your business, your goals, and how we can help you achieve them. From there, we'll provide a detailed proposal and timeline for your Essential Branding Package.

Essential Branding is particularly well-suited for:

  • First-time business owners navigating the branding process

  • Established businesses ready for a brand evolution from DIY

  • Entrepreneurs who want their brand to reflect their journey and values

  • Companies seeking a cohesive brand strategy across all touchpoints

By focusing on brand identity, strategy, creative direction, and web design, we offer a holistic approach to branding that resonates with businesses aiming to make a meaningful impact in their respective markets.

Ready to Stand Out?
Let's Brand Together!

Don't let your awesome business idea hide in plain sight. Take the first step towards a brand that turns heads and opens wallets.

In just 30 minutes, we'll explore how the Essential Branding Package can transform your business from "Who's that?" to "Wow!"

No strings, no pressure – just a friendly chat about your brand's potential.

Spots are limited, so grab yours before they're gone!

Need a website to match your new brand?

We can build a website that perfectly complements your brand identity. Our combined packages include:

  • Brand Kickstarter (Foundational Identity + Mini Website)

  • Brand Accelerator (Growth Identity + Small Website)

  • Brand Transformation (Comprehensive Identity + Custom Website)

Each option pairs our branding services with a custom-designed website.

Interested in adding a website to your branding project? Let's talk about the best fit for your needs.