A boutique bowtie brand with a genuine point of view. A brand that needed to say it out loud.
Papijon makes bowties. But what Papijon actually sells is presence at meaningful moments: weddings, celebrations, the occasions people dress for. The brand had to hold that weight without becoming precious about it. Sophisticated enough for the people who care about craft. Warm enough for the people buying for someone they love.
Without a strong identity, a boutique accessory brand disappears into a market full of generic elegance. Papijon had the product and the personality. The brand just wasn't showing either.
Build a brand identity that positions Papijon as a boutique brand with genuine character. Something that stands apart from generic luxury without losing the craft credentials.
Anchor the brand in a concept that earns its place: Stories That Tie The Heart. Let the identity system grow from that idea outward. Mark, colour, type, pattern. Each one specific enough to mean something.
Brand Strategy
We worked through what Papijon actually stands for beneath the product. The bowtie is an accessory. What it represents at the moments people wear it is not. That distinction became the foundation for every visual decision that followed.
Visual Direction
Deep navy and neutral tones as the foundation. Warm accent colours to bring approachability in without softening the craft credentials. The signature bowtie pattern runs through the system as a background element, present without demanding attention.
Identity System
A minimalist logomark with custom typography and subtle angular elements that reference precision tailoring. Outfit for contemporary clarity in headlines and body. Playfair Display for moments that need a more formal register. Two typefaces that work together without fighting.
Stories That Tie The Heart. The concept came first. Everything else followed.
The identity doesn't just look like a boutique brand. It knows what it is for. That specificity is what sets it apart from generic elegance.
Custom typography with subtle angular elements referencing precision tailoring. The mark signals craft without spelling it out.
A signature background element drawn from the product form itself. Present throughout brand applications without ever competing with the primary mark.
Custom wordmark with angular typographic details that reference the precision of tailoring. Clean, minimal, and specific enough to be unmistakably Papijon.
Outfit for headlines and body copy. Playfair Display for accent moments that call for a more formal register. Contemporary and classic in the same system, each knowing when to step forward.
Her unique ability to infuse the brand with energy and finesse has undoubtedly set Papijon apart in the competitive market. Selen has an innate talent for understanding the essence of a brand and translating it into impactful strategies that resonate with our target audience.
A brand that knows the difference between an accessory and what it means.
Your studio could be
on this page.