BRANDING, LOGO DESIGN & WEB DESIGN

From Hot Mess to Heck Yes:
Branding for the Perfectly Imperfect

Welcome to a place where creativity meets strategy and brands come to life. We're here to help you navigate the exciting (and sometimes challenging) world of entrepreneurship with style and authenticity.

Bold Visions, Brave Brands

Crafting Authentic Identities for Passionate Entrepreneurs

We're creative visionaries specializing in brand strategy and design for purpose-driven entrepreneurs. Our expertise lies in crafting authentic, resilient identities for startups, wellness brands, and conscious creators who dare to make a difference.

Through intuitive design and strategic storytelling, we empower courageous entrepreneurs to confidently express their unique vision and ignite passionate growth in their niche.

We're your partners in transformation, your cheerleaders in the branding arena, and sometimes, your reality check when those 3 AM ideas need a little refining.

A computer monitor on a desk beside a window, showcasing a branding mockup presentation for web design.
A branding mockup featuring a product bottle elegantly placed on a table, showcasing its design and label.
A branding mockup presentation stacked.

Hey there, I'm Selen - Your Brand Architect with a Twist

Imagine a world where buildings and brands collide. That's where I live, and trust me, it's a wild ride!
I'm the quirky architect who decided to crash the branding party, bringing a blueprint for success that's anything but ordinary.

Ready to construct a brand that stands taller than the competition? Let's grab a coffee (or three) and start blueprinting your success story.

Don't worry, I promise not to use too many architecture puns... or do I?

A woman with vibrant red hair poses in a classic white jacket, exuding confidence.
A woman, Selen, with red hair and glasses is dressed in a stylish white shirt.

The Brand Lab:

Experimenting with Excellence

Welcome to our branding laboratory, where we turn nebulous ideas into knockout identities. We're not just about pretty pixels and fancy fonts (though we do love a good typeface). We're the architects of brand experiences, blending visual flair with strategic savvy.

So, ready to turn your brand from a whisper to a (tasteful) shout? Dive in and discover how we can elevate your business from 'Oh, that one' to 'Oh wow, THAT one!' Don't worry, we've got the roadmap - and the coffee - to guide you through.

Let's make your mark on the world, shall we?"

Brand Identity + Logo Design

Turning your "je ne sais quoi" into "oh là là!"

Crafting a unique visual and verbal language that truly represents you

Your brand deserves to be as unique and amazing as you are. It's not just about slapping together some colors and a fancy font (though we do love a good font). It's about digging deep, finding what makes you tick, and translating that into a visual language that screams "THIS IS ME!" to the world.

Brand Strategy

Mapping your path to greatness (coffee stains optional)

Charting a course to connect with your audience and stand out

Building a brand strategy can feel like navigating uncharted waters. But don't worry, we've got the map (and the coffee) to guide you through. We'll help you identify your unique position in the market, understand your audience, and craft a strategy that resonates.

Website Design & Development

Making the internet a better place

Where form meets function in the digital realm

Your website is your digital storefront, your 24/7 salesperson, and often the first impression potential clients have of your business. We create websites that not only look stunning but also function flawlessly, guiding your visitors on a journey from curious browser to loyal customer.

Creative Direction

Navigating the wild seas of creativity

Shaping Cohesive Brand Experiences

Creative direction is about seeing the big picture and bringing all elements of your brand into harmonious alignment. We specialize in crafting a cohesive visual and conceptual strategy that elevates your brand and resonates with your audience.

The Brand Lab:

Experimenting with Excellence

Welcome to our branding laboratory, where we turn nebulous ideas into knockout identities. We're not just about pretty pixels and fancy fonts (though we do love a good typeface). We're the architects of brand experiences, blending visual flair with strategic savvy.

Here, we transform your 'je ne sais quoi' into a resounding 'oh là là!' Whether you're a startup finding your feet or an established business ready for a refresh, we've got the tools and talent to make your brand sing. From crafting logos that stick in memories like catchy tunes, to building websites that turn curious clickers into loyal advocates, we're all about creating brand stories that resonate.

So, ready to turn your brand from a whisper to a (tasteful) shout? Dive in and discover how we can elevate your business from 'Oh, that one' to 'Oh wow, THAT one!' Don't worry, we've got the roadmap - and the coffee - to guide you through. Let's make your mark on the world, shall we?"

Brand Identity + Logo Design

Turning your "je ne sais quoi" into "oh là là!"

Crafting a unique visual and verbal language that truly represents you

Your brand deserves to be as unique and amazing as you are. It's not just about slapping together some colors and a fancy font (though we do love a good font). It's about digging deep, finding what makes you tick, and translating that into a visual language that screams "THIS IS ME!" to the world.

Brand Strategy

Mapping your path to greatness (coffee stains optional)

Charting a course to connect with your audience and stand out

Building a brand strategy can feel like navigating uncharted waters. But don't worry, we've got the map (and the coffee) to guide you through. We'll help you identify your unique position in the market, understand your audience, and craft a strategy that resonates.

Website Design & Development

Making the internet a better place

Where form meets function in the digital realm

Your website is your digital storefront, your 24/7 salesperson, and often the first impression potential clients have of your business. We create websites that not only look stunning but also function flawlessly, guiding your visitors on a journey from curious browser to loyal customer.

Creative Direction

Navigating the wild seas of creativity

Shaping Cohesive Brand Experiences

Creative direction is about seeing the big picture and bringing all elements of your brand into harmonious alignment. We specialize in crafting a cohesive visual and conceptual strategy that elevates your brand and resonates with your audience.

We transform bold ideas into striking visual stories and intuitive websites, helping passionate entrepreneurs stand out in both digital and physical spaces.

Your brand deserves to not only look amazing but also reach and resonate with your ideal audience.

Extreme Makeover: Brand Edition

(No Bulldozers Required)

Free yourself from design headaches and dedicate your energy to building your business. We'll ensure your brand looks professional and makes a lasting impression.

Your Brand: A story waiting to be told

Whether you're a startup launching a revolutionary idea or an established brand ready for a refresh, we craft custom strategies to achieve your specific goals. We handle the complexities of brand building, freeing you to focus on what matters most – running a thriving business.

Unfiltered Feedback: Our Journey Together

Selen's design work is truly remarkable. The logo and web design template she created exceeded our expectations in every way. The layout, color scheme, and overall aesthetics perfectly captured the essence of our brand identity. It's safe to say we couldn't have envisioned a better website for our company. Beyond her design talent, Selen's communication throughout the project was exceptional. She was consistently responsive, open to feedback, and a pleasure to work with.

— Ana from Nutrionica

Selen displayed unique talents in listening and helping me identify the core nature of my project, and then translating it in impeccable branding and design deliverables. She was uniquely talented at helping me clarify additional requirements of which I wasn’t even aware. Selen was a joy to work with because of her amazingly positive attitude and boundless creativity. Her ability to listen, her positivity and creativity were valued not just by myself but by the other members of our team, who often relied on her to get things done. I would definitely hire Selen again.

— Peter from The Social Loft

I have been consistently impressed by Selen's professionalism and dedication to her craft. She is always receptive to feedback, promptly incorporating suggestions to ensure that the final deliverables exceed expectations. Her unique ability to infuse the brand with energy and finesse has undoubtedly set Papijon apart in the competitive market. Selen has an innate talent for understanding the essence of a brand and translating it into impactful marketing strategies that resonate with our target audience.

— Marie from Papijon

Selen is brilliant! From start to finish, I love how she dives deep to really understand your brand, your vision and transforms it into something you’re proud of. I loved working with her to refresh my branding. At each step, I could see more and more of my vision come to life. Selen brings fresh creativity and perspective to the table. I highly recommend her for any of your branding, website and marketing needs!

— Bhumika from The Writer Eats

How do we work?

Curious about how we turn ideas into powerful brand identities? Our step-by-step approach combines creativity with strategy to deliver results that resonate. From initial consultation to final delivery, we keep you in the loop every step of the way. Our process is designed to capture your vision, amplify your strengths, and create a brand that truly stands out.

  • Chats & Questions:

    We'll sit down for a good talk about your brand. What's your big dream? Who are you trying to reach? Don't worry if it's not all clear yet – we're here to help figure it out.

    Checking Out the Competition:

    We'll look around to see what other brands are doing and find ways to make yours stand out.

  • Creating Your Strategy:

    We'll take everything we learned and make a plan. We'll figure out what makes your brand special and how to tell people about it.

    Designing Your Look:

    Time to make your brand look good! We'll create a logo, pick colors, and design a style that feels like "you."

  • Showing You Options:

    We'll come up with different designs for you to choose from. If you don't love them, we'll keep working until you do.

    Writing It All Down:

    We'll make a guide that shows how to use your new brand look everywhere, so it always looks good.

  • Help with Your Big Start (If You Want):

    Need a hand telling the world about your new brand? We can help with that too.

    Keeping Your Brand Strong (If You Need):

    Brands need care to stay awesome. We can stick around to help your brand grow and change over time.

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Startup struggles?

•

Been there, branded that.

• Startup struggles? • Been there, branded that.

We have been there. Struggled. Failed. Got back up. written in a rotating circle.

Who We Serve:
Dreamers and Doers

We're proud to work with:

  • Ambitious startups and growing small businesses

  • Wellness brands balancing inner peace and outer success

  • Lifestyle influencers sharing their authentic journeys

  • Coaches and consultants igniting transformation

  • Fashion and beauty brands setting new trends

  • Health professionals making a difference

  • Artists and makers shaping culture

  • Innovative restaurants and passionate event planners

  • Content creators building engaged communities

  • Sustainable brands working towards a better future

Branding is though we make it easier written in a circle with a star.
We turn meh to wow  written in a circle with a star.
Your story matters. Let's tell it right. Written in a circle with a star.
A desk with a computer monitor next to a window, featuring a branding mockup presentation for web design in a well-lit environment.

Book Your
Discovery Call

During this call, we'll:

  • Learn about your business and its unique challenges

  • Discuss your brand goals and aspirations

  • Explore how our services can help you stand out

  • Answer any questions you may have about our process