Nutrionica - Brand Identity Design
The nutrition coaching brand needed an identity that would speak to expectant mothers and families while conveying expertise, empathy, and holistic wellness. The challenge was creating a brand that felt both professionally credible and emotionally resonant for this transformative life stage.
Brand Strategy & Design Elements
The identity centers around a thoughtfully crafted symbol that represents the beautiful connection between parent and child. The logo mark combines abstract human forms in an elegant circular composition that speaks to wholeness and nurturing care. A custom spoon element reinforces the focus on mindful nutrition.
The color palette draws from warm, earthy tones - rich terracottas and browns paired with soft creams and sage greens - creating an inviting, nurturing atmosphere that feels both grounded and uplifting. This natural palette reflects the brand's emphasis on wholesome nourishment.
Typography pairs Allenoire Regular for its modern sophistication with Graystone Elegant Signature for a personal, handwritten touch. This combination creates the perfect balance of professional expertise and approachable warmth.
Visual Language
The brand's visual language emphasizes:
Organic, flowing forms inspired by human connection
Clean layouts with considered whitespace
Photography focused on authentic moments and natural light
Illustrations that feel both professional and nurturing
Patterns inspired by nourishing foods and ingredients
The Feedback
Selen's design work is truly remarkable. The logo and web design template she created exceeded our expectations in every way. The layout, color scheme, and overall aesthetics perfectly captured the essence of our brand identity. It's safe to say we couldn't have envisioned a better website for our company. Beyond her design talent, Selen's communication throughout the project was exceptional. She was consistently responsive, open to feedback, and a pleasure to work with.
— Ana from Nutrionica